Dental marketing for some is a chore. One that quite often we want to pay someone else to do. But with outside dental marketing now costing 5 figures, many are looking for viable alternatives to drive new patients to their practice.
Why market$%: Lets be truthful. You are not looking for new patients, more work, or even to become famous. You are looking to make more money.
Do you know someone (maybe you) that has the little placard that reads: "send us a referral and receive $25.00 off your next visit" or "the greatest compliment you can give us is sending your friends and family to us," nailed to the wall$%:
Active patterns:
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It's small, unobtrusive, doesn't require any effort on anyone's part, and the fact is: it does not work!
Your current patients are the best source, offering you the best possible growth. No newsletter, yellow-page ad, mailing, or website can deliver the emotional message like they can.
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Understanding the mindset of your patients:
- They are coming to you because they trust you.
- They believe you are very good at what you are doing
- and because you are so good, they think you have all the clients you want
- Therefore you are not accepting new patients.
Think about this for a moment: what if you were to lean over and say to your patient: "You know, you're a great patient. I really appreciate having people like you in my practice and I want to let you know we are currently accepting new patients, in case you have any friends looking for a dentist. Make sure they mention your name when they call so we'll know to put them on the top of the list."
When seeing my personal physician, and lab work is required, he calls me in the evening and discusses the results. If I have not been to the lab within a reasonable time frame, he calls and prods me to go :%$amp; get the work done. Our personalities mesh and, even when I am in pain, it's always a good experience. I'm sure I have sent him more than 25 referrals in the last year or two! He must do this with most of his patients because he has had to add a physicians assistant and nurse practitioners to handle the overflow of new patients and is now looking for a bigger office.
Also consider including a gift certificate, personal gift, or a free dinner somewhere with your thank you letter.
These strategies work. Forget the gurus and salespeople. This is the surest and most cost effective dental marketing plan possible. It won't happen overnight, but try these things in your practice for the next 90 days and you will find a healthy influx of new patients and money. This is dental marketing you can take it to the bank.
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